Maloha Coast

We help businesses grow through custom software, AI automation, and smart operations — built by a team that's shipped real products.

What We Do

💻

Full-Stack Web Development

Custom web applications built end-to-end with modern tech (Ruby on Rails, React, TypeScript). From MVP to production-ready systems.

📱

Mobile App Development

Cross-platform iOS & Android apps with React Native, designed for performance, usability, and a polished user experience.

🤖

AI Agent Development

Custom AI-powered agents and tools that automate complex workflows, surface insights, and make your business smarter.

⚙️

AI Automations

Identify and eliminate manual bottlenecks in your business with intelligent, end-to-end process automation that scales with you.

🔍

AEO – AI Engine Optimisation

Ensure your brand surfaces in AI-driven tools like ChatGPT, Perplexity, and Gemini. The next frontier of discoverability.

📋

Project Management

Agile delivery from discovery to launch. We scope, plan, and ship — on time and within budget, with clear communication throughout.

📈

Operations Consulting

Scale your team and operations efficiently. Built on experience managing 25+ developers and multi-million-dollar projects.

🎬

Video Editing

Professional video production, editing, and post-production for marketing, social media, and corporate content.

About Me

My Story

I'm a passionate developer with a love for clean code and minimalist design. With over 5 years of experience in full-stack development, I've worked on projects ranging from small business websites to complex enterprise applications.

My approach to development is focused on creating intuitive user experiences and writing maintainable code. I believe that the best applications are those that feel natural to use and solve real problems effectively.

What We Do

Web DevelopmentUI/UX DesignMobile AppsAccessibilityPerformance Optimization

Our Team

Sayf - Full Stack Developer

BENG (Mechanical & Manufacturing) / BCOM (Honours) - University of Melbourne | MBA - Quantic School of Business & Technology

Work Experience

Senior Fullstack Developer / Director - Maloha Coast

2024 - Present

Leading development of web applications focusing on performance and accessibility.

Senior Software Developer (Contract) - Hiredly, Kuala Lumpur, Malaysia

May 2025 - Present

Engineered backend for hybrid HR platform using Ruby on Rails, Python, PostgreSQL/MongoDB/Redis, and Elasticsearch to design scalable APIs enhancing user/job matching for 100,000+ seekers/employers. Implemented AI cost optimizations with OpenAI (GPT-4o/batch processing), yielding 28% model savings.

Senior Frontend Engineer & Full Stack Developer - Frodobots.ai, Singapore

January 2024 - October 2024

Architected Operations Dashboard with React/Next.js/Redux, Ruby on Rails backend, and AWS (EC2, IoT SDK, MQTT) for real-time features. Integrated TensorFlow.js/MediaPipe for facial recognition blurring and Solana/Metaplex for Web3 tokenomics, boosting engagement 25%.

Frontend & Mobile Developer - Ryt Bank (FKA YTL-SEA Digital Bank), Kuala Lumpur

May 2023 - December 2023

Developed secure customer onboarding flows for digital banking app using React Native/TypeScript, adhering to SOLID principles and agile cycles for regulatory-compliant mobile experiences.

Associate Software Developer (Full Stack) - YTL Power International (Ventures), Kuala Lumpur

August 2022 - December 2023

Built responsive e-commerce procurement MVP with Ruby on Rails 7, Hotwire/StimulusJS, and PostgreSQL backend. Implemented carts, checkouts, and analytics dashboards for on-time/under-budget launch of bluebridge.my.

Chief Operations Officer - Suria Labs Development, Kuala Lumpur

May 2021 - April 2022

Led operations and business development for software development agency, overseeing team of developers across global projects and managing client relationships.

Software Engineering Immersive - General Assembly, Online

2020 - 2021

Graduated after 3 months of intensive full stack software development bootcamp at the height of the pandemic. Immediately found work as a freelance front-end developer.

Projects

Skills

Frontend Development

HTML/CSS

JavaScript/TypeScript

React/React Native

Next.js

Redux

Svelte

Backend Development

Node.js

Python

Ruby on Rails

SQL

Cloud & DevOps

AWS (ECS, EC2, S3, CloudWatch)

CI/CD Pipelines

Docker

Git

Datadog

Kubernetes

Database

PostgreSQL

MongoDB

Redis

Elasticsearch

MySQL

Testing & QA

RSpec

Jest

Unit/E2E Testing

Other Technologies

GraphQL/REST APIs

TensorFlow.js/MediaPipe

Solana/Metaplex (Blockchain)

AWS IoT/MQTT

Agile/SCRUM

Tools & Technologies

Ruby on RailsPythonReact/React NativeNext.jsTypeScriptReduxGitAWS (ECS, CodePipeline, CloudWatch, EC2, S3)DockerPostgreSQLMongoDBRedisElasticsearchSidekiqGraphQL/REST APIsTailwind CSSHotwire/StimulusJSTensorFlow.jsSolana/MetaplexDatadogCleverTapPipedriveMandrillFigmaRSpecJestCI/CD Pipelines

Contact Us

Other Ways to Reach Us

Email: sayfti@gmail.com

Location: Kuala Lumpur, Malaysia

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